Privacy Policy

1. Overview

HolyWarRivalry.com ("we," "our," or "us") is an independent historical and statistical archive dedicated to the Brigham Young University (BYU) Cougars and University of Utah Utes college football rivalry. This Privacy Policy explains how information is collected, used, and protected when you visit our website.

2. Advertising & Google AdSense

We use Google AdSense (Publisher ID: ca-pub-1754911588650732) to serve advertisements when you visit our website. Google and its partner advertising networks use cookies to serve ads based on your prior visits to this website or other websites on the Internet:

• Google's use of advertising cookies enables it and its partners to serve personalized or contextual ads to users based on their visits to HolyWarRivalry.com and other sites on the Internet.
• Users may opt out of personalized advertising by visiting Google Ads Settings.
• Alternatively, you can opt out of a third-party vendor's use of cookies for personalized advertising by visiting aboutads.info.

3. Google Analytics

We use Google Analytics 4 (G-5533R6VH30) to understand how visitors engage with our site. Google Analytics collects anonymized information such as pages viewed, browser type, device category, referring URL, and time spent on pages. No personally identifiable information (PII) is sold or shared.

4. Local Storage

To provide an interactive user experience, this site uses your browser's localStorage to remember your team allegiance preference (Neutral, BYU Royal, or Utah Crimson) and preferred historical games record filter. This data remains on your local device and is never transmitted to external servers.

5. Third-Party Links & Disclaimers

This website contains links to external sites (such as Big 12 Conference schedules, university athletic sites, SeatGeek, and historical box scores). We are not responsible for the privacy practices or content of third-party websites. HolyWarRivalry.com is an independent fan archive not officially affiliated with or endorsed by BYU, the University of Utah, or the Big 12 Conference.

6. Contact Us

If you have questions regarding this Privacy Policy or ad disclosures, please contact us via contact@holywarrivalry.com.